Roles & Entities

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Overarching

• Partners: These are companies integrating our API to serve stablecoin payment functionality to their end customers. MoonPay Enterprise > Partner > Customer.
• Customers: These are the ultimate end customers (Business or individual) using the MoonPay Enterprise-powered services. We also have a B2B frontend to serve customers directly, but this is not our main product. MoonPay Enterprise > Partner > Customer or MoonPay Enterprise > BusinessCustomer
• User: Individual associated with a Partner organization (e.g. developer, compliance officer, operations lead) who is granted access to the MoonPay Enterprise Dashboard (app.iron.xyz). Users can view transactions, manage API configurations, monitor customer activity, and handle compliance workflows. Users are managed at the Partner level and must have assigned roles and permissions within the dashboard.

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Partner Overview

The Partner is a business entity that integrates MoonPay Enterprise’s services into its own product or platform under a B2B2B or B2B2C model. The Partner has a direct commercial relationship with MoonPay Enterprise and may help its own end customers access those services.

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Partner Key Points:

• The Partner contracts directly with MoonPay Enterprise to integrate and use MoonPay Enterprise’s services, either for its own operational purposes or to serve its customers.
• The Partner may act as a customer of MoonPay Enterprise and use MoonPay Enterprise’s autoramp services while simultaneously onboarding end customers who also become direct customers of MoonPay Enterprise.
• The Partner embeds MoonPay Enterprise’s infrastructure into its platform and helps with onboarding and access for its end customers, based on one of the approved onboarding frameworks (KYC reliance, outsourcing, or direct onboarding).

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Partner Access to MoonPay Enterprise Dashboard and MoonPay Enterprise API keys

Once approved, Partners gain access to the MoonPay Enterprise Dashboard, a centralized hub for managing and monitoring end customers, and accessing API keys and analytics. Partner Dashboard

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How to Become an MoonPay Enterprise Partner

If you are interested in becoming an MoonPay Enterprise Partner:

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Customer Overview

To begin using MoonPay Enterprise’s services, every customer must complete an onboarding process. This checks compliance with regulatory requirements, validates the Customer’s identity, and establishes their eligibility to trade. The onboarding process is run by the Partner, who acts as the liaison between the Customer and MoonPay Enterprise.

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Customer onboarded via a Partner (B2B2X)

The Customer is the end entity that indirectly engages with MoonPay Enterprise’s services through a Partner in a B2B2B or B2B2C model. The Customer is the entity using MoonPay Enterprise’s services through the Partner. The Customer is the end-customer who uses MoonPay Enterprise’s services, delivered through a Partner, under a B2B2B or B2B2C setup. Regardless of the onboarding model applied - KYC reliance, KYC outsourcing, or direct onboarding - the Customer is always considered a direct customer of MoonPay Enterprise.

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Key Points:

• Although the Customer accesses MoonPay Enterprise’s services through a Partner, the legal and compliance relationship is established directly between the Customer and MoonPay Enterprise.
• The Partner helps the Customer access MoonPay Enterprise’s services but does not act as the service provider.
• MoonPay Enterprise remains responsible for the Customer’s compliance oversight, including onboarding, ongoing monitoring, and transaction review - either directly or through reliance/outsourcing arrangements.

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Direct Business Customer (B2B)

In a traditional B2B relationship, MoonPay Enterprise provides services directly to a business client, who acts as the end customer. The client uses MoonPay Enterprise’s infrastructure, such as stablecoin payments, on/off-ramps, or wallet services, for its own operational needs. This model is designed for companies using crypto services for internal treasury, payroll, settlement, or back-office functions. A company that also wants to serve its own customers can do so as a Partner under a B2B2B or B2B2C model. See Partner + Direct Customer Relationship below.

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Key Points:

• A direct commercial relationship exists between MoonPay Enterprise and another business.
• The business (the client) is the end customer of MoonPay Enterprise’s services.
• In a pure B2B relationship, the client uses MoonPay Enterprise for itself. To serve its own customers, it acts as a Partner under a B2B2B or B2B2C model (see below).
• Use Case Example: A fintech company integrates MoonPay Enterprise to access stablecoin rails for its internal treasury operations. It does not offer MoonPay Enterprise’s services to its own clients.

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Partner + Direct Customer Relationship (B2B2x + B2B)

A Partner can also use MoonPay Enterprise for its own purposes, trading under its own name in a B2B relationship with MoonPay Enterprise. In this setup, the Partner enters a direct contractual agreement with MoonPay Enterprise and may use MoonPay Enterprise’s services for its own operations. The Partner’s end customers keep being treated as direct customers of MoonPay Enterprise, even if they access the services via the Partner’s platform.